Chugoku/Shikoku

Travel to Appreciate Delicious Foods and Views of Setouchi

Ehime Prefecture faces the Inland Sea of Japan which has beautiful views of many islands there. In the prefecture, visitors can taste and enjoy delicious foods gathered from the prefecture’s abundant nature. After having tasted tea in the afternoon and viewed the beautiful sun setting over the Inland Sea onboard a vehicle, visitors may bathe in one of the oldest hot springs in Japan called Dogo-onsen, and completely heal from the fatigues of their travels.
In addition to a road for automobiles, the Nishiseto Expressway, often called Shimanami-kaido, has a bikeway for bicycles (called a “cycling road” in Japan), which is always available for cycling to cross the Inland Sea, a unique feature in the world. Recommended for you is to experience a cycling tour on the bikeway while appreciating beautiful views of many islands in the Inland Sea.
Let us introduce our recommended tourist course, along which visitors can purchase Imabari towels whose production volume is the highest in Japan and whose quality is the highest in Japan, enjoy shopping in department stores, where tax exemption services are provided, and nearby shopping areas

Travel to Appreciate Delicious Foods and Views of Setouchi

Complete Process :Four days three nights
Matsuyama Airport
Travel Time:About 30 min

BusBus:About 30 min

Matsuyama-jo Castlepic
Matsuyama Ropeway Shopping Districtpic
Travel Time:About 60 min

TrainTrain:About 15 min

TrainTrain:About 40 min

inn Stay in Imabari City
Imabari City
Travel Time:About 20 min

BusBus:About 20 min

Cycling on Shimanami-Kaido’s Bikewaypic
Travel Time:About 30 min

BicycleBicycle:About 30 min

Yoshiumi Iki-iki-Kan Farm Standpic
Kurushima Strait fast flowing stream experiencepic
Travel Time:About 30 min

CarCar:About 30 min

Towel Museum ICHIHIROpic
Travel Time:About 60 min

CarCar:About 20 min

TrainTrain:About 40 min

inn Stay in Matsuyama City
Matsuyama City
Travel Time:About 30 min

TrainTrain:About 30 min

Walking Historic Streets in Uchikopic
“Uchiko Fresh Park KaRaRi” Roadside Stationpic
Travel Time:About 10 min

TrainTrain:About 10 min

Garyu Sanso (mountain retreat)pic
Travel Time:About 40 min

WalkWalk:About 15 min

TrainTrain:About 20 min

“Iyonada Monogatari” Tourism Train (Note: Passengers get on at the Yawatahama Station and get off at the Matsuyama Station.)pic
Travel Time:About 30 min

TrainTrain:About 30 min

Dogo Shopping Arcadepic
inn Dogo-onsen Hot Springpic
Travel Time:About 10 min

TrainTrain:About 10 min

Matsuyama Central Shopping District (Okaido, Gintengai and Matsuchika Town)pic
Travel Time:About 30 min

BusBus:About 30 min

Matsuyama Airport

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Introduction to Spots
Matsuyama-jo Castle
The Matsuyama-jo castle is one of the 12 ones which were built in the Edo era but still have their castle towers and are remaining, and is well known as a place famous for cherry blossoms in spring.
・Opening Times: 9:00 a.m. to 5:00 p.m. from February to July and from September to November, 9:00 a.m. to 5:30 p.m. in August, and 9:00 a.m. to 4:30 p.m. in December and January. (Note) Visitors must enter the castle at least 30 minutes before it is closed.
・Holidays: Third Wednesday in December (for the castle’s major cleanup)
・Entrance Fees: (Matsuyama-jo Entrance Fee) JPY510 (adult); JPY150 (school children)
(Ropeway/Chair Lift) round trip: JPY510 (adult); JPY260 (school children)
One-way trip: JPY270 (adult); JPY130 (school children)
(Combined Tickets: Entrance plus Round Trip Tickets): JPY1,020 (adult); JPY410 (school children)
*Group discount for 25 people or more.
*Two preschool children per adult are free.
・Location: 1 Marunouchi, Matsuyama-shi, Ehime Prefecture
・TEL: 089-921-4873
・Website: http://iyokannet.jp/english/spot/index.html
Matsuyama Ropeway Shopping District
The district is located in an area starting from northern Okaido toward the Matsuyama-jo castle, and was selected as one of “GANBARU Shopping Districts 30” in 2013 by the Small and Medium Enterprise Agency. “GANBARU” means “to be vibrant” in Japanese. In the district, there are many stores such as a tourism and product center called “Ehime Egao-no Kanko Bussankan” which displays and sells pearls, regional Japanese sake, Japanese sweets and other local specialties in Ehime as well as provide tourism information related to Ehime. “Egao” means a “smiling face” in Japanese.
Cycling on Shimanami-Kaido’s Bikeway
Shimanami-kaido, whose formal name is the Nishiseto Expressway, has 9 bridges to connect islands located between Imabari-shi, Ehime Prefecture and Onomichi-shi, Hiroshima Prefecture. In addition to a road for automobiles, Shimanami-kaido, has a bikeway for bicycles (called a “cycling road” in Japan), which is always available for cycling to cross the Inland Sea, a unique feature in the world. The bikeway was selected as one of the “world's most incredible bike routes” by CNN, a U.S.A. media company. You will feel extremely invigorated and refreshed if you do cycling on the bikeway while looking down many beautiful islands in the Inland Sea.
【Sunrise Itoyama in the Imabari Central Cycling Terminal】
・Operating Hours: 8:00 to 20:00 from April to September, and 8:00 to 17:00 from October to March.
・Holidays: None
・Fees: Bicycle rent for a day: JPY1,000 (adult): JPY300 (school children or younger)
Pedal electric cycle (pedelec) for up to 6 hours: JPY1,500
Tandem bicycle for a day: JPY1,200
・Location: 2-8-1 Sunaba-cho, Imabari-shi, Ehime Prefecture
・TEL: 0898-41-3196
・Websites:
http://www.go-shimanami.jp/global/english/
http://www.sunrise-itoyama.jp/archives/english/
http://iyokannet.jp/english/spot/spot3.html
Yoshiumi Iki-iki-Kan Farm Stand
This farm stand is located at the Oshima Island’s side of the Kurushima-Kaikyō Bridge, and is one of roadside stations (rest areas found along roads and highways designated by the Japanese government) good for visitors to rest. Visitors can enjoy seafood barbeque sitting around hot plates while watching the Inland Sea in front of them.
・Operating Hours: 9:00 to 17:00, [restaurant/barbeque] 10:00 to 16:00
・Holiday: New Year’s Day
・Location: 4520-2 Yoshiumi-cho-myo, Imabari-shi, Matsuyama Prefecture
・TEL: 0897-84-3710
・Website: http://iyokannet.jp/english/spot/spot3.html
Kurushima Strait fast flowing stream experience
Aboard a sightseeing boat, visitors can watch beautiful views of islands in the Inland Sea and experience and closely watch the Kurushima Strait’s fast flowing stream, which famous as one of the 3 major fast flowing streams in Japan.
・Operating Times: 9:00 to 16:00, except for December 31 when the sightseeing is conducted by 3p.m.
・Holidays: New Year’s Day, and only groups of 5 people or more from December to February.
・Fees: (Fast flowing stream experience): JPY1,500 (adult); JPY1,000 (school children); Free (younger than school children)
(Discount for a group of 10 people or more): JPY1,350 (adult); JPY900 yen (school children)
・Location: 4520-2 Yoshiumi-cho-myo, Imabari-shi, Matsuyama Prefecture
・TEL: 0898-25-7338 (Shimanami Co., Ltd.)
・Website: http://iyokannet.jp/english/spot/spot3.html
Towel Museum ICHIHIRO
This is the world’s first museum of towels, where the concepts of towels and arts are merged. Visitors can watch arts exhibited there and how towels are fabricated. In addition, a wide range of goods are sold there, including unique towel goods which visitors can only find in the city whose production volume of towels is the highest in Japan as well as local specialties of the Sikoku Island.
・Opening Times: 9:30 to 18:00, except for Saturdays and national holidays (excluding their last days) when the museum will be open until 20:00.
・Holidays: None, except for the 3rd and 4th Tuesdays in January when the museum will be closed to maintain the museum’s interior.
・Entrance Fees: JPY800 (adult); JPY600 (middle and high school students); JPY400 (school children); JPY500 (65 or older)
(Discount for a group of 15 people or more): JPY700 (adult); JPY500 (middle and high school students); JPY300 (school children)
・Location: 2930 Kami Kou, Asakura, Imabari-shi, Matsuyama Prefecture
・TEL: 0898-56-1515
・Website: http://iyokannet.jp/english/spot/spot3.html
Walking Historic Streets in Uchiko
Visitors can walk streets along which elegant houses stand side by side, such as magnificent merchant houses and Japanese-style warehouses (dozo in Japanese) built from the late Edo era to the Meiji and Taisho periods along an old main road.
【Uchiko-cho Visitor Information Center】
・Opening Hours: 9:00 to 17:00 from April to September, and 9:00 to 16:30 from October to March.
・Holidays: Thursdays, and Year-end and New Year holidays (December 29 to January 2).
・Location: 2020 Kitagun Uchiko-cho, Ehime Prefecture
・TEL: 0893-44-3790 (Japanese only)
・E-mail: uchiko-k@lagoon.ocn.ne.jp (English is acceptable)
・FAX: 0893-44-3798 (English is acceptable)
・Website: http://www.we-love-uchiko.jp/wp-content/themes/uchiko_wp/english.pdf
“Uchiko Fresh Park KaRaRi” Roadside Station
This is a place where very fresh vegetables and fruits are brought by local farmers every morning and sold directly to consumers visiting the place. There is a sweet shop which cooks seasonal vegetables and fruits to make and sell ice creams and sherbets. Because the shop uses seasonal vegetables and fruits, visitors can enjoy different tastes every time they visit the shop.
・Opening Hours: 8:00 to 18:00 from March 16 to October 31m and 8:00 to 17:00 from November 1 to March 15
・Holidays: Year-end and New Year holidays (December 30 to January 2)
・Location: 2452 Uchiko, Kitagun Uchiko-cho, Ehime Prefecture
・TEL: 0893-43-1122 (Japanese only)
・Email: karari@cnw.ne.jp (English is acceptable)
・FAX: 0893-44-5838 (English is acceptable)
Garyu Sanso (mountain retreat)
It is a house based on the Japanese sukiya-zukuri style (which incorporates a number of tea ceremony house features), facing the best scenic spot along the Hiji-kawa river called “Garyu-no-huti,” and nicknamed a “Katsura Rikyu Imperial Villa in Ozu.” It is designed extravagantly even for minute details as much as possible, and the retreat is a rare and superb Japanese house with elegance.
・Opening Times: 9:00 to 17:00 (Entry before 16:30)
・Holidays: None
・Entrance Fees: JPY500 (adult); JPY200 (school children or younger); Free (children under school children); 20% discount for a group of 20 people or more.
・Location: 411-2 Ozu, Ozu-shi, Ehime Prefecture
・TEL: 0893-24-3759
・Website: http://iyokannet.jp/english/spot/spot2.html
“Iyonada Monogatari” Tourism Train (Note: Passengers get on at the Yawatahama Station and get off at the Matsuyama Station.)
“Iyonada Monogatari” is a retro modern tourism train running along the beautiful Inland Sea. Its passengers can watch the quiet and beautiful sea and enjoy foods which can only be found and purchased in Ehime. Please get on the tourism train to enjoy a train travel with full of Japanese hospitality.
・Business Hours: Saturdays, Sundays and national holidays, but the train may operate on a weekday if it chartered.
・Fees: Ozu Line/Futami Line: JPY1,930 (JPY950 for transportation, JPY980 for green service) between Matsuyama and Iyo-Ozu (one-way for an adult)
Yawatahama Line/Dogo Line: JPY2,260 (JPY1,280 for transportation, JPY980 for green service) between Matsuyama and Yawatahama (one-way for an adult)
*Please purchase additional “tickets for meals” beforehand if you want to have us furnish your meals onboard.
・TEL: 087-825-1662 to connect to the JR Shikoku Reservation Center for Travel (Japanese only)
・E-mail: info-inbound@jr-shikoku.co.jp (multiple languages available)
Dogo Shopping Arcade
The Dogo Shopping Arcade is a roofed shopping arcade running from the Dogo-onsen Station for streetcars to the Dogo-onsen hot spring, where many stores and souvenir shops stand side by side, and is crowded with visitors even in the night. In addition to ordinary hot spring baths, there are many free footbaths nearby, and visitors can enjoy relaxed walking wearing yukata (9:00 to 22:00). Yukata is a cotton cloth mainly used for summer.
・Location: 15-23 Dogoyunomachi, Matsuyama-shi, Ehime Prefecture (Executive Office, Dogo Shopping Arcade Promotion Association)
・TEL: 089-931-5856
・Latitude 33.850634 degrees north
・Longitude 132.785273 degrees east
Dogo-onsen Hot Spring
Dogo-onsen is said to be one of the oldest in Japan. The hot spring has an astonishing history of 3000 years. As its symbol, the Dogo-onsen Main Hall is an elegant castle-like tower which is made of wood and three stories high, and the main hall itself is designated as one of Japan’s important cultural properties.
【Dogo-onsen Main Hall】
・Business Hours: 6:00 to 23:00 (Entry before 22:30.)
* Different to each facility
・Holidays: None
*The hall may be temporarily closed for its general cleaning for a day in early December.)
・Fees: (Tama-no-yu with 3rd floor private room): JPY1550 (adult); JPY770 (children from2 to 11 years old)
(Tama-no-yu with 2nd floor lounge room): JPY1250 (adult); JPY620 (children from 2 to 11 years old)
(Kami-no-yu with 2nd floor lounge room): JPY840 (adult); JPY420 (children from 2 to 11 years old)
(Kami-no-yu with no lounge room): JPY410 (adult); JPY160 (children from yen 2 to 11 years old)
(Admission Fee to Visit Yushin-den): JPY260 (adult); JPY130 (children from 6 to 11 years old).
・Location: 5-6 Dogoyunomachi, Matsuyama-shi, Ehime Prefecture
・TEL: 089-921-5141
・Website: http://iyokannet.jp/english/spot/index.html
Matsuyama Central Shopping District (Okaido, Gintengai and Matsuchika Town)
It is located in Matsuyama city’s central area, where there are various kinds of shops such as drug stores, shops selling apparel, restaurants and cafes, with department stores nearby such as Matsuyama Mitsukoshi and Iyotetsu Takashimaya. The district is crowded with old and young people every day.